Knowledge and deep understanding of the digital marketing tools and techniques that will help in reaching and acquiring customers is required.
Conclusion Technology, and in effect e-commerce, are changing the way that modern businesses compete and perform. See Figure 2 below. Expertise must be in place to gather necessary information about products, sales, deliveries, and customer satisfaction.
Should the company create a completely new organizational chain or modify existing responsibilities? In person?
Financial models will likely be built to model and test the value of investments in technologies, external services, etc. Does where you sell a product matter to your strategy?
A proposed organizational structure focused on ensuring that digital growth is both well represented and can be effectively managed.
August 4, Recommended areas of improvement for IT in regards to digital sales.